Austin Stanfel believed that you need to be careful when setting new marketing goals each year. If you keep setting higher goals, then your team may focus too much on the needs of the company rather than on the needs of the customers. Even if your team is more motivated, it won’t matter if the needs of the customers are not their top consideration.

Marketers spend too much time worrying about reaching certain marketing results and numbers. You could get a million hits to your website each day, and it might not generate the number of sales you want. It is so much more important to worry about your customers and their needs. That is how you generate sales and increase growth within your company.  If you produce something that customers want, then the high numbers will follow.

Let’s explore the best ways to create realistic marketing goals that put your customers’ needs ahead of your company’s needs while allowing you to reach your marketing numbers too.

Setting Realistic and Achievable Marketing Goals

Have you ever heard of the SMART goal marketing framework? SMART goals are a special set of realistic goals. They clearly describe what your goals are without any misunderstandings or unachievable wishes.

Here is the gist of the SMART goal framework below:

Specific – How many team members do you want to work on a particular task? How many leads do you want to receive? How many sales do you want to have in 12 months? Set goals that are specific and answer these kinds of questions.

Measurable – You must keep tabs on the progress of your team. You can do this by setting goals which you can track and quantify. For instance, you may want a 50% increase in leads over the next 3 months. That would be one measurable goal.

Attainable – Is it possible to achieve this marketing goal? If you gained 10 leads over the last 3 months, then set a goal to generate 30 more leads over the next 3 months. Don’t set a goal to generate 1,000 leads or something unrealistic like that. Always be realistic with the marketing goals you set.

Relevant – Do your marketing goals relate to your company’s objectives and goals? Make sure your marketing goals are relevant to what your company is trying to accomplish. Otherwise, you’re just wasting your time. Time-Bound – Don’t be afraid to set deadlines for your marketing goals. Without deadlines, your team members might procrastinate too long on a particular task. Setting deadlines gives them extra motivation to push themselves over the finish line before the work is due.

Conversation marketing is not a big deal in today’s world; it is easier than having your customers fill out some feedback forms the part which they actually hate.

It is an easy way of asking your customer question one on one through chatbots online.

Customers are the main part of every company like you can not survive without oxygen, a company will not survive without its customers, so this strategy allows the businesses to stay in the game.

Here we are going to tell you the best ways to increases your sales and retain your customers with conversational marketing.

We all hate people asking about our feedback instantly whenever we visit a shop or a store there is always someone that will keep running after you to ask you stuff it happens on conversational marketing too in the form of live chats.

So, you need to be better than them

1. time and trigger your conversations

You should always time your conversation and not scare your potential customers away. It will be even better if you let your customers scout for a while and have them logged into an account like Gmail or Facebook and then have the chat box popped up.

You can use different strategies as well to tackle this problem of scaring away customers since being too fast on the live chat is not liked by your customers you can completely 

2. Cohesive conversation

You need to find a way to make your live chatbot and your traditional lead form o the same page, customers shouldn’t be facing delays while going through the traditional system and having faster replies on the live chatbot.

You need to make them work together if you plan to use both of them at the same time otherwise it will be making nuisance for your company and your customers will not be happy, you can use these chat boxes when the customer is surfing the website for the second time or is using the priority pages then would be the perfect time to offer some help through chatbot.

3. leveraging live chat for marketing

You can always use these chatbots for marketing other stuff to the customers and making them potential buyers buy gaining their attention in a respectable way.

Grating focuses are another great spot for conversational marketing. Take your web-based business checkout page. In the event that somebody shies away when it’s a great opportunity to include their Visa numbers, you can, in any case, catch them through the live visit, transform them into an MQL and sustain them until they’re prepared to turn into a client. 

Conversational marketing is not that hard, but using it in the right will lead you and your company to a brighter future with an increase in sale numbers and customers as well.

For conversational marketing, you need to hire people who generally use these features to gather more information about this and making it even better than your competitor.

Reputation based good business Austin Stanfel has built strong connection to the latest technology, resources, trends and tools is key to evolving.