It has been observed in recent times that more and more companies are showing a marked increase in the budget they allocate to marketing analytics. However, despite this increase, the expected results seem to fall shy of initial expectations. This article explores the mechanics behind this unproductivity and why this marketing analytics have not been able to deliver all that they promise to firms.

1.    Data Strains

On the surface, it may seem like data collection and organization should efficiently integrate with marketing analytics. However, data stems from all sorts of services and forms, including cell phones, PCs, and customer support groups. Typically, it is interpreted and stored haphazardly as opposed to a structured set of goals. Therefore, compatibility with marketing analytics is affected. To streamline the process, it is essential to understand how much data you actually require and how you will eventually process it. This step is to be done before the actual data collection to ensure the maximum matching potential. 

2.    Shortage of Data Analysts

A recent survey held for marketing strategists revealed that only a tiny percentage of companies have properly trained employees that understand the dynamics of marketing analytics. This leads to a gap in expected marketing potential and reality. While hiring data analysts, employers must test them for a comprehensive overview of the job description and ensure that they have the right capabilities required of their post. Some noteworthy factors include:

•    Ability to clearly define the pitfalls 

•    Sound understanding of data mapping and background algorithms

•    Clarity and acknowledgment of the firm’s goals 

•    Ability to communicate with their team consistently 

•    Streamlining the best possible solution for any potential hold-ups

3.    Forming the Right Mix

Once you have some sound knowledge of how data works, and what your data analysts must entail, then it is time to bring it all together and invest in the ideal mixture of employees and distribution of knowledge. As the head of marketing, you need to find the right balance between the two. The irony lies in the fact that even the most useful data cannot help you if your data analysts are clueless as to how they have to process it. On the contrary, even the most qualified and talented data analysts cannot process data efficiently; because it will be extremely unnerving to have to differentiate actual valuable information for small junk files. This will, in turn, have a dire effect on productivity.  

Conclusion

Whether you are a CEO or the head of marketing at your firm, there is much pressure riding on you. Therefore it is incredibly vital to keep the points as mentioned above in mind to make the best use of marketing analytics. This tool is specially designed to assist you in your business endeavors so that you can challenge yourself as a company and reach your ultimate potential at the end of every marketing campaign.

Are you out of options and feel that you are heading nowhere with your E-commerce marketing strategies? Are you hitting a brick-wall with no customers in sight, even after you’ve spent a ton of money on an advertising spree? Do not fret. With these hot strategies, you will be able to see an increase in your conversion rate and be able to strategically use your marketing to target customers with ease. 

1. Start blogging

A blog is a highly effective way to get your customer’s attention. By being passionate about the products that you are selling to the customer, and by being sensitive to the needs of the people browsing your site, you are more likely to attract loyal, paying customers, who will more than likely influence others to purchase what you are offering. 

When you start out blogging, be specific and define your niche properly – this is the key to bringing in paying customers. As your customer base expands, you can expand the focus of your blog, not before.

2. Email Marketing

Do not under-estimate the power of a good email subscription list. Studies show that an email is more likely to be opened by a customer over all forms of advertising, and that it is the highest converting form of marketing relative to other marketing strategies and methods. 

You do this by linking your blog to your email list. Putting out a call to action on your blog and getting people to subscribe to your mailing lis is an important part of getting your list to expand. You can use pop-ups and opt-in forms to accomplish the same. 

3. Bring automation into the picture

You cannot possibly afford the time everyday to manually keep a track of email campaigns, lead generation and so forth. You need to learn how to use automated tools to make your life easier and to increase the effectiveness of your marketing campaign. When you use a specifically targeted, planned sequences of email that build up to a call of action, and automate the process, it results in high conversion rates. 

There are many tools available on the internet that do this, just try some tools out and pick one that works best for your unique situation. 

4. Search Engine Optimization

Search Engine Optimization is a powerful that can get your website’s visibility up on search engines. The use of proper keywords and quality content contribute a lot to the proper SEO optimization of your website. This forces you to focus on generating proper original content that fills the customers need in a specific niche. Copied content just confuses the search engines, and leads to your website’s ranking being devalued – this means that you should not just copy product descriptions and content from the manufacturer’s websites, but that you should generate original copy that brings the products and offerings into proper focus, so that your website gets a higher ranking, and consequently becomes more visible on the internet. 

These strategies when followed religiously will help you get a ballistic conversion rate. 

You may be thinking of building or refurbishing a playground for children. Whether it is a private play area or a public play park, you will need to consider the surfaces you intend to use for optimum child safety.

One of the primary considerations when it comes to areas dedicated to child’s play is safety. Other considerations are budget, durability, maintenance cost and requirements, and accessibility.

We put the most common playground surfacing materials to the test to determine which would be the safest and most cost-effective choice, given the above criteria.

Unitary Surfaces

Unitary surfaces form one cohesive unit, as opposed to those that comprise loose elements to fill the surface area.

Poured Rubber Surfaces

A popular material for playground surfaces, Poured Rubber Surfaces are the safest recommended surface for children’s playgrounds, meeting the American Society for Testing and Materials safety standards. Accessibility for wheelchairs is seamless due to the smooth, flat surface it provides.

Also, poured rubber surfaces offer a durable and long-lasting solution that requires little maintenance apart from cleaning as needed. However, the initial cost of installation requires skill and experience and can be rather pricey.

That said, this solution is available in multiple colors and designs, which allows for a degree of flexibility and creativity.

Bonded Rubber Surfaces

Bonded Rubber Surfaces are made of shredded recycled rubber that is cleaned, dyed, and compacted to form a unified surface.

The surface bears a texture but still offers all the safety, maintenance, and accessibility advantages of the poured rubber surface, but at a lower installation cost.

Tiles

Tiles can be in the form of rubber tiles, aquatic tiles, or vulcanized tiles which are rubber tiles that have been treated to make them harder.

While they offer the benefits of being easy to install and repair, these kinds of tiles generally offer slightly less shock absorption than the poured rubber surface. They are, however, highly durable and easy to clean and can have additional layers installed below to increase the rate of absorption slightly.

Synthetic Turf

A great natural-looking solution, Synthetic Turf meets the ASTM standards relating to shock absorption and safety when installed with the correct lining. The turf is also easily accessible by wheelchair.

While the cost of installation is high, the long-term maintenance costs are generally low.

However, some disadvantages to consider are that the nature of turf could allow for the accumulation of bacteria, making it unsanitary, and may create a tripping hazard if not installed correctly.  

Loose-Fill Surfaces

Loose-fill surfaces include the likes of Engineered Wood Fiber (EWF), Loose-fill Rubber, as well as Sand and Gravel.

They offer a less expensive installation option than unitary surfaces, making them a popular choice. However, they are not necessarily the most cost-effective or the safest in the long run.

The primary issue with loose-fill surfaces is that the particles make up the fill shift as the children play, which reduces the depth in high traffic areas, thus compromising the safety at these points. Therefore, constant raking and evening out of particles are needed to maintain safety standards for the children.

A 2000 study carried out by the Society for Advancement of Violence and Injury Research (SAVIR) showed the results of a test done to measure how well different loose-fill surfaces absorbed the impact of a potential fall from different heights.

Pea gravel was the worst performer, with sand, wood fibers, and wood chips not too far behind. On the other hand, Loose-fill Rubber can meet the ASTM standards, but only when properly installed and maintained.

For more read blogs :- https://austin-stanfel.blogspot.com/2022/04/5-details-you-shouldnt-overlook-in.html

Twitter has been used by brands for many years to get their content across to the mass population. In this regard, Twitter has been continuously sharing ideas and tips that brands can use in order to get the most out of the platform.

Often at times, social media managers and agency account managers have to navigate the platform to plan out the content. In the beginning, however, this can be quite intimidating. This is because Twitter does not work like any other usual social media website. Rather, the micro-blogging platform is quite unique.

In order to help in figuring this all out, we have put together many tips that social media managers can use in order to utilize twitter more effectively.

Twitter is all about what’s going on NOW!

It is not surprising that the Apple app store lists Twitter as a news application even though it can be classified as a social media application. Well, it would not be surprising for you, in case you have some prior experience with twitter.

Twitter is a micro-blogging platform that allows you to connect with family, friends, and a network that is spread out globally. This allows you to figure out what is happening in the current moment, in different parts of the world. For instance, chances are that a stranger from another part of the globe will read your headline.

So our advice is to break all the news on Twitter. This may be anything at all. It will allow you to develop a trustworthy image and goodwill.

 ‘Look at this’ vs ‘Look at me’ 

Twitter is a platform that is more focused on ‘hey look this is what I see’ and not on ‘hey look this is what I look like’. In that sense, it is more about sharing the point of view either figuratively or literally. So make sure that your content is more about just promotional posts. Instead, show your audience something fun, and encourage them to interact with you. At the same time, think of content that will force the customers to engage with each other. The more they talk about your brand, the greater your reach will be!

Don’t forget to spark up conversations 

Often at times, the original tweet is not the magic. Sometimes, the reply to a tweet becomes more viral than the tweet itself. Then, the reply to that becomes equally viral. This sets off a chain of banter or debate, that is bound to increase the visibility and reach of your brand.

The only way to go about this is to spark up conversations with the consumers.

Brand voice

Twitter offers brands a great opportunity to reflect who they are. In case you are unsure, experiment with it until you find out the true side of your brand. Once you do find, just stick with it in the long run and you’re good.

So don’t carry the fear of testing new tones, whether it is softer or sillier. Keep exploring until you find the right fit to stick!

About Author – Austin Stanfel

Austin Stanfel has a hunger for knowledge and infinite learning where a strong connection to the latest technology, resources, trends and tools is key to evolving. Now, he grew up working on a 5 acre ranch tending to horses and a slew of other animals. Chainsaws, weed eaters, tractors and landscape machinery became second nature to him at an early age which provided him with a foundation for construction and building.

Content marketing provides small businesses with huge opportunities such as by publishing their own news and content to reach their target audience. It allows small businesses to play in the same field as big businesses due to the low cost of managing content marketing. Every business can take advantage of content marketing in order for their business to grow.

Challenges Which Small Businesses Face

• Finding the right time and developing an effective strategy to allow for the creation of consistent and new information to be reflected in the content.
• Competitive intelligence which refers to monitoring your competitor and gathering information about their strategy in the market.
• Finding the right marketing agent to help the business.
• To make the most of the limited resources of the business.

Keep An Eye on the Target Audience

Every small business needs to keep an eye on the target audience of their business. Firstly, the business needs to understand what is meant by the target audience, the terms refers to the ideal customer of the business. It is the person who needs the goods or services of your business. Targeting this audience will help the business succeed and grow.

Understand the Customer

There are certain questions which help you understand the customer better such as the ones mentioned below:

• Where does your customer hang out online and in real life?
• What websites or forums does the customer use?
• What type of challenges does the customer face?
• What kind of content can one create that will help the customer overcome these challenges?

Create Unique Content

Customers are already overwhelmed by the content that is available to them which is why small businesses need to create content which stands out from the crowd and is unique. As there are already many businesses which are targeting your target audience, you need to step up your game and use content marketing.

Overcome Digital Noise

There is a lot of digital noise online and it is this noise which affects the business’ ability to reach their target audience. In order to overcome digital noise, you need to create authentic content which is different from the rest of the businesses.

How to Create Content Which Reaches Your Target Audience?

In order to create content which reaches your target audience, one needs to do the following things:

• Learn about the content which already exists within the company. Examples of these can be presentations, brochures and even proposals. The business needs to create content for the company which covers all aspects.
• Replace or remove outdated content in order for the business to only create content which is line with the best practices and trends.
• Next, improve the quality of the existing content of the company in order to better target customers.
• Create content which is different and new for it to be more effective. Use the differences of the business to highlight what makes the business the one for customers to buy from.

Founded several successful startups increasing sales in businesses as much as 800% generating more than 20 million dollars in revenue using the same techniques that Austin Stanfel reveals in his courses.

Introduction

Social media marketing is a really powerful way for businesses of all sizes to reach prospects and customers. 

More than a billion people are active on the social media platform named “Facebook,” making it a great venue for businesses to market themselves through interaction with customers and self-promotion. Facebook marketing provides a great space to keep customers informed, develop brand identity, and broader reach. 

What Went Wrong

Facebook Public Media Chief Digital Officer acknowledged ‘a number of privacy vulnerabilities’ by the end of the year 2018, resulting in trust and privacy issues, which encouraged a cluster of the crowd to delete their accounts. But top marketers refused to join this movement, giving Facebook time to work on solutions. Why? Being a monumental data host, Facebook gives profit returns on businesses advertising spends. Thus, despite its privacy problems, it did not affect the marketers’ balance sheet.

Should Facebook Act Responsible?

Facebook’s individuals don’t control everything they see on Facebook — Facebook’s algorithms do! It means Facebook is the only one with the power to control what’s on its site. This proves that Facebook is a company that convinces people to buy a product, play games, etc. and must acknowledge the responsibilities that come with the business.

Making Facebook A Healthy Marketing Platform

Healthy and flourishing marketing platforms are in the best interest of clients and consumers. Despite various scandals, statistics show the company is expected to generate $67.2 billion in revenue from global digital ads in 2019 (survey by eMarketer).

Facebook’s client counsel admitted it requires a lot of work. It shows the enormity of responsibilities the company is currently facing. Meaning? It will take time to get everything all right! The question then comes to mind, what is Facebook currently working on to address these scandalous issues?

In a note about content reinforcement, Zuckerberg committed to creating an independent oversight body. It is aimed at:

•    Handling the content modernization

•    Addressing the free speech issues

This oversight body will be an independent decision-making authority. Meaning?

•    Preventing the concentration of too much decision-making within teams

•    Providing assurance to the community that decisions are made in their best interest and not for commercial reasons

The good news is that Zuckerberg, Sandberg or anyone else up in the hierarchy will be safe from the criticism, making room for an independent voice across the organization.

Should Zuckerberg Do Anything else to Fix Privacy Problems?

“Mark Zuckerberg and his leadership must learn that user data is something to protect, rather than a resource to extract” – Bloomberg

Implementing fixes to privacy and data leaks for a network of two billion plus people is a daunting task even for the likes of Zuckerberg, Sandberg. Some other strategies to address this issue are:

•    Stop sharing data about political and religious preferences with advertisers and third parties

•    Restrict the sharing of information with third-party apps

•    Stop sharing the data of user’s likes, posts, comments, videos and books with third-party apps

•    The transparent and stringent process to audit and approve third-party apps and the companies behind them

Reputation based on good business ethics, a hunger for knowledge Austin Stanfel has a strong connection to the latest technology, resources, trends and tools is key to evolving.

Twitter

Twitter ads are an effective way to achieve a business objective. These ads focus on website clicks. It promotes tweets with website cards and encourages people to visit your website. You get benefits through the number of clicks made by the user. Twitter ads also work by using followers. You need to promote your twitter account and have to pay per follower. It increases awareness to a broad audience and also work on app install. You can target male audience on twitter. Twitter exhibit two different ways for all the brands to create ads. It promotes tweets automatically and it also allows you to set up a campaign regarding your marketing objectives. You can use a twitter promote that costs about 100$ per month. It will reach 30,000 people per month and will earn 30 new followers. Through twitter ad campaign you can choose your business objective and then achieve your business goals. You can run a separate campaign for mobile and desktop users so that the best conversion rate.

Snapchat

Snapchat ads are full screen and contain vertical format. The ad should be five to six seconds so that it matches the time of Snapchat. These ads achieve marketing objectives of awareness, consideration, and conversion. It is popular with the young user. Three-quarters of 20 years old use this app. If your target audience is females Snapchat can prove to be a great platform to achieve your business goals. Snapchat also use filters that are graphic overlays. Users use these to provide context to their snaps. If your filter is by time, place and purpose for your campaign then you will achieve your business goals easily.

LinkedIn 

It is a business-oriented platform. It provides targeting options based on professional qualifications. You can look for sponsored content ads that appear on both desktop and mobile. It will provide your content to a large audience and will showcase your brand. You can engage well through 150 character headlines. Sponsored In Mail resembles e-mail marketing. It has a unique and interesting feature. Users will receive ad messages only when they are active. Short body text less than 500 characters get the highest click rate. Text ads are small ad units, only appear to desktop users, not on mobile devices.

Digital Marketing expert Austin Stanfel build Digital Advertising Agency Stanfel Media uses the latest technology such as buzz monitoring & analytics to tap into the power of social media. to look the first part of blog click on the Link

If you are closely linked to media agency then get ready to plan your marketing budgets for 2021. You should look for a conversation with your clients. It is a time for hard exercise to plan the year. It is a time to making projections, pitching and deliberating before a final budget is approved. You need to design the best informative and executable plan without all this tiring process you cannot achieve your goals for the year 2020. If you look for paid searches Google and Microsoft are the two main sources or advertisements. All organizations look for such platforms for marketing. Every year the cost per click increases in paid search.

Paid social investment

Paid social is not a simple process. It keeps an eye on platforms like Quora, Pinterest, and LinkedIn. It is hard to decide where to invest the funds and how to look for your target audience. You need to know the right time to expand additional paid social platforms. It is important to look for brand and agencies and their plans for Paid Marketing, social investments and development of an annual report. It will help other marketers to pass through the budgeting season. The annual budgeting process is made easy by presenting a reader what other advertisers have planned to spend for the year to come. Every business has different priorities but these reports are helpful to start the process. It provides you a sense to determine the right paid social platform for your brand and what other advertisers plan to spend. 

How to choose your paid social platform? 

Paid Marketing through Social media advertising is an effective way to reach the target audience fast. It may be risky to put money on organic social strategy but it can prove worthy as well. It is important to understand all the possible options in the paid social program. There are varies methods to use social media apps to achieve great business results and maximize your spent budget. All major social networks are open to advertising options but you should not look for all of them. When going for the right social network for advertising you need to know which platform performs organically. Choose such networks where your content targets the fans for your social ad campaign. You need to know which networks are loaded with your target audience. If you target females then Pinterest is better for you as it consists of more female members. Look for Snapchat and Instagram if your target audience is the young crowd. You also need to look for demographic groups before spending on marketing.

Facebook 

The ads on Facebook are designed to achieve certain types of campaign objectives like awareness, considerations, and conversion. Facebook is popular among demographics and it offers detailed targeting options. It makes Facebook a great platform to start with social media advertising. You can create your photo ad in the Facebook Business Manager. You can also promote a post with an image through your Facebook page. It is a great way for showcasing new products and services. You can post an image of people using your product. It will create wonders in the market. Another option available on Facebook is its video ads. It is an effective way to draw people’s attention. You may use such visuals that make your brand prominent. In this regard, short videos have a high completion rate. Stories ads are also in nowadays. They last for 24 hours so you can market through them with limited time offers. Many users prefer stories of ads as a quick and easy way to understand the product. 

Born with Entrepreneurship woven into his DNA, Austin Stanfel was build a businesses of his own. On his way home from school he would listened to AM-KFBK News Talk 1530, Rush Limbaugh and Anthony Robbins.