Take the Time to Study Your Demographic
Running a business these days hinges on your ability to connect with your customers. After all, there are countless other competing companies they could purchase similar products from – what makes your company special?
Often times, this question comes down to one factor: how well do you know your customers? Brand loyalty is created when a customer feels that they are understood and valued by the brands they buy from. If you want to make sure you maintain the loyalty of your customers, you need to make sure that you put a lot of time and effort into building your buyer personas.
What Buyer Personas Can Do For Your Company
Buyer personas help to ensure that you’re able to make deeper connections to your target audience and make them feel like an integral part of your company’s culture. Your website and advertising copy will make them feel as though they were the person the copy was personally directed towards. This will give them heightened brand loyalty, and increase the likelihood of your customers checking up on your website and social media pages.
Important Demographics
There are many important demographics you should consider while putting together your buyer persona. Each demographic will give you key information that you will need to build your persona. Additionally, it will help to determine other questions you should research to create your buyer personal.
One of the first demographics you should look for is age. Although individuality is an important factor in people’s purchasing decisions, it can’t be helped that people within the same age ranges tend to have many things in common. This is mostly due to the types of technology and historical events each age group has experienced at important phases of their lives. An example of this can be seen with Baby Boomers, who are more reluctant to use technology than Gen Y.
Another demographic that will be important to factor in is gender. Men and women are socialized into society differently. Because of this, they tend to have different habits when it comes to making informed shopping decisions. Men are more likely to be persuaded by statistics and facts, while women are more likely to be persuaded by being able to envision themselves use the product.
You should also pay attention to the average household income of your target audience. This will be an important determining factor in what kinds of products you can market to your audience. An individual who lives in a household that makes over $100,000 per year is much more likely to make an impulse buy than an individual who lives in a household that only pulls in $30,000 per year. If you want to be able to appeal to both of these demographics, you’ll have to figure out how to make a cost efficient product that exceeds all of their needs and demands. Otherwise, you’ll need to stay with one group in this demographic to ensure good results.
READ MORE: How To Make More Detailed Buyer Personas
Austin Stanfel 