Here are 10 simple steps you can take to set marketing goals which are in sync with your business goals.
1) Figure out the amount of revenue you want to generate over the next 12 months.
2) Figure out how many sales it will take to generate this much revenue.
3) Determine the rate in which you’ll need to close deals with customers.
4) Determine the number of sales qualified leads you’ll require.
5) Determine the number of marketing qualified leads you’ll require over the next year.
6) Determine the number of leads you’ll need to generate over the next year.
7) Figure out the number of impressions and hits you’ll need to your website over the next year.
8) Apply your other important business goals into your marketing goals, especially the ones you can track with analytics. Some examples include amount of revenue, number of job application submissions, number of lead conversions, etc.
9) Set benchmarks for your metrics every quarter.
Conclusion
If you can create a marketing strategy which revolves around these marketing goals, then you’ll be in good shape. You may have to alter your goals down the line, but that is okay. Just make sure your business goals are always front and center in your thought process.
READ MORE: Establish SMART Marketing Goals for 2022
Austin Stanfel 